Assisting the Community

In community college, I saw a poster advertising a new restaurant that needed help launching its website and online presence.

As someone who had recently built a website for my student government, I contacted them and offered assistance.

Even though I wasn't an expert, I found the process exciting and enjoyed helping someone unsure what the next step would be. WIX’s interface made it a straightforward method for this company to craft.

This experience inspired me to switch my major from biochemistry to business administration & marketing. Here, I would eventually see the direct impact I was making and the joy of having an online presence for the restaurant and its staff of employees that it supports.

I helped the restaurant create its Google My Business (GMB) and Yelp pages, even though the owner initially hesitated about the strong impact of negative reviews.

This resulted in me discussing how vital it was to have an online presence, especially on the review apps. Sometimes, you must push for positive customer reviews to counteract those occasional bad reviews.

As I managed the restaurant's online presence, I became fascinated with the data provided to business managers. After I parted ways with that restaurant, I continued to help small businesses by becoming a Google Local Guide, submitting thousands of photos, and generating millions of views.

Through my efforts of submitting only photos, I have generated over 70 million views.

I like to think that my efforts in helping out small businesses have brought people to these places, hopefully creating a positive experience for them.

While my photos have attracted new customers to these businesses, I've also gained notoriety among my friends. They often send me messages with screenshots of my images on Google Maps, which always makes me smile.

This was a form of direct validation that real people saw my photos.

I have found that when traveling abroad in Europe, the locals often do not capitalize on having a strong GMB profile, often without any usable pictures of their storefront or interior. Especially in locations that do not rely on tourists. Word of mouth (WOM) marketing is the lifeblood of these smaller communities.

While over 81% of consumers use Google to evaluate a local business before trying it for the first time, this is even higher for tourists in a new area.

This is why I feel connected to beehiiv's mission, which aims to enable individuals to make the most of their online presence. They directly impact the world by empowering people, whether as creators or companies.

It can be attributed to the many features available for free users or the aggressive feature shipping methodology integrated into the company’s culture.

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